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Mega Bloks Press Release

 
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Kuljit Mithra
Hardcore


Joined: 29 Jul 2004
Posts: 1530
Location: Canada

PostPosted: Thu Oct 14, 2004 10:05 am    Post subject: Mega Bloks Press Release Reply with quote

MARVEL & MEGA BLOKS TEAM FOR TOY LINE

Press Release

Construction toy manufacturer Mega Bloks Inc., which leads its category in innovation and product diversity, announced today that it has entered into a licensing deal with global character-based entertainment licensing leader Marvel Enterprises to create a comprehensive line of toy products featuring Marvel's ever-popular super hero franchises. The deal was announced by Vic Bertrand, Executive Vice President and COO , Mega Bloks and Tim Rothwell, Marvel President Worldwide Consumer Products Group.

Pursuant to the multi-year agreement, Mega Bloks has obtained the rights to develop an assortment of playsets, vehicles and other building-themed products featuring several premiere Marvel classic and movie based properties including Spider-Man, X-Men, Fantastic Four, Hulk, Captain America, Daredevil, Silver-Surfer, Punisher, Blade and Namor. The initial licensed product offerings are expected to be available at retail in time for the 2004 holiday season.

"Mega Bloks is focused on providing children the opportunity to use their imaginations and build worlds. Marvel's well-known character brands with retail sales over $2 billion enable us to offer children an enhanced experience in the construction category worldwide," says Mr. Andrew Witkin, Director of Marketing for Mega Bloks. "The nature of the Marvel Universe also allows us to leverage our brand and expand our entire collection from preschoolers, to older kids as well as adult toy enthusiasts."

Mr. Rothwell added, "Mega Bloks is one of the pre-eminent toy brands, known for high-quality products that encourage learning and creativity, in a very contemporary and original fashion. Mega Bloks is an ideal partner for us in that we are now aligned with a category leader and innovator that has the ability to bring our characters to life in a new way."
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Kuljit Mithra
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Randall
Root of Evil


Joined: 30 Jul 2004
Posts: 505
Location: Tulsa

PostPosted: Thu Oct 14, 2004 2:05 pm    Post subject: Reply with quote

Where there any pics released? I'm anxious to see what they look like...
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